Andrew LeRay

Andrew LeRay, Director of Brand Marketing at the National Women's Soccer League (NWSL), discusses the surge in interest for women's sports. He emphasizes the importance of brand awareness and strategic messaging to attract new fans. LeRay shares insights on leveraging the popularity of national team players and the significance of innovative partnerships, like with 'Unwell'. He also highlights how player personalities engage audiences, creating a path for long-term loyalty to both the league and its athletes.