David Jones, CEO of The Brandtech Group, discusses how generative AI is reshaping Super Bowl advertising strategies and the rising costs associated with 30-second spots. Adam Greenblatt, CEO of BetMGM, shares insights on the booming sports betting market, including key betting trends surrounding the Super Bowl. Andrew Krei, Co-CIO of Crescent Grove Advisors, analyzes the economic implications of tariffs on investments, touching on strategies that navigate today’s market volatility. An engaging blend of technology, sports, and economics awaits!