Andrew Kaszuba

Media strategist at Northbeam who walks through detailed data methodology and cohort analyses, explaining metrics like median vs average, CAC, MER, and platform-level spend.

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Jan 14, 2026 • 1h 8min

2025 Ecommerce Data Exposed: DTC Spend, Revenue & Platform Trends

Austin Harrison, CEO of Northbeam, and Andrew Kaszuba, media strategist, delve into exclusive 2025 eCommerce data revealing sharp contrasts in growth. Small brands under $5 million experienced revenue declines, while giants over $100 million flourished. They dissect spend patterns, with AppLovin's dramatic rise and Snapchat's steep decline. AI-generated creative emerges as a key to future success, with bold predictions for 2026 emphasizing the need for agility and omnichannel strategies to thrive in an evolving landscape.

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