Andrew Guldman

Andrew Guldman, VP of Product Engineering and R&D at Fluid, shares insights into creating AI-driven user experiences for online retail. He discusses the innovative Fluid XPS, developed for The North Face to simplify outdoor gear selection for casual shoppers. Guldman delves into using advanced algorithms and graph databases, the challenges of keeping pace with evolving AI, and the balance between programming and flexibility. His anecdotes highlight the importance of emotional connections in product recommendations, making tech more human-centered.