Andrew Graff

Andrew Graff, CEO of Boston's Allen & Gerritsen, combines his expertise in behavioral science with creativity to drive success. He shares insights on fostering a curiosity-driven culture and the importance of hiring talent from psychology and social sciences. Graff discusses the balance between data and creativity, partnerships for independence, and the competitive edge curiosity brings to agencies. He also touches on how AI can enhance efficiency while preserving originality, and the increasing growth of independent agencies over larger holding companies.