Andrew deWaard
Assistant professor of media and popular culture at UC San Diego, specializing in the financialization of media and culture. Author of "Derivative Media: How Wall Street Devours Culture."
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Oct 27, 2024 • 1h 22min
Andrew deWaard, "Derivative Media: How Wall Street Devours Culture" (U California Press, 2024)
Andrew deWaard, Assistant Professor of Media and Popular Culture at UC San Diego, delves into how Wall Street influences cultural production. He critiques the rise of derivative media, revealing how financial motivations damage creativity in film and music. DeWaard discusses the impact of hedge funds on media narratives and job security, using examples like '30 Rock' and the evolution of hip hop. He emphasizes the need for a critical understanding of media's financialization to protect original content in an increasingly corporate landscape.
Oct 27, 2024 • 1h 22min
Andrew deWaard, "Derivative Media: How Wall Street Devours Culture" (U California Press, 2024)
Andrew deWaard, Assistant Professor of Media and Popular Culture at UC San Diego, dives into how Wall Street's financial interests are reshaping popular culture. He argues that the surge in derivative media—like reboots and franchises—stems not from audience demand but from corporate greed. DeWaard explores the detrimental effects of financialization on creativity and storytelling, critiquing the dominance of licensing and the prioritization of recognizable properties over original content. He highlights the cultural consequences of viewing art as mere financial assets in today's media landscape.
