Andrew Covato
Founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Veteran of the largest digital advertising platforms, including Meta, Google, and Snap.
Best podcasts with Andrew Covato
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May 14, 2025 • 50min
Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)
Andrew Covato, founder of Growth by Science and a veteran from Meta, Google, and Snap, dives deep into the world of advertising measurement. He highlights common misconceptions advertisers have about major platforms. Andrew emphasizes a scientific approach to measurement, advocating for critical analysis of marketing spend's effectiveness. He discusses strategies for future-proofing advertising methods and the importance of integrating brand and performance advertising. Listeners get insights on optimizing startup strategies and navigating data complexities for growth.
May 12, 2025 • 21min
ASDSN | Andrew Covato on the latest on ad measurement and takeaways from Possible
In this engaging discussion, Andrew Covato, Founder of Growth by Science, shares insights from the Possible conference. He delves into the evolving landscape of ad measurement, stressing the need for flexible strategies. Covato highlights the role of AI in advertising, discussing its potential and pitfalls, especially around creative data. The conversation forecasts the future of advertising in 2026, focusing on the rise of retail media networks and the exciting innovations on the horizon, marking a transformative era for the industry.
