Andrew Casale

Andrew Casale, Founder of Index Exchange, shares his lifelong passion for ad tech, having started in the industry as a teenager. He discusses the launch of Fund 2, aimed at investing in innovative ad tech startups, backed by Index's strategic insights. Topics include the evolution of Index Exchange, the shift towards sell-side innovations, and the impact of AI on advertising practices. Casale also touches on the potential for future IPOs and the importance of fostering capital-efficient, differentiated companies in the fast-paced ad tech landscape.

Andrew Casale, CEO of Index Exchange, recently took the stand in the groundbreaking antitrust trial against Google, accompanied by Allison Schiff, a courtroom reporter for AdExchanger. They dissect the trial's implications for the ad tech landscape and highlight Google's 'LastLook' practices that may distort competition. Expect insights on the courtroom dynamics, the complexities of programmatic advertising, and the challenges faced by journalists covering the case. Casale reveals his experiences as a witness, diving into the intricate relationships and market definitions that define the digital advertising world.

Andrew Casale, CEO of Index Exchange and ad auction expert, dives into the evolving world of ad tech with Pesach Lattin. They discuss why SSPs are gaining respect and the transparency of take rates compared to sparkling water. Andrew humorously dubs CTV as the 'high-maintenance teen' of ad tech, delving into its challenges like burst traffic and inventory fragmentation. He also shares insights on the industry's shift towards efficiency and accountability, along with personal anecdotes about moving from Toronto to the bustling NYC.