Andrew Casale

Andrew Casale, Founder of Index Exchange, shares his lifelong passion for ad tech, having started in the industry as a teenager. He discusses the launch of Fund 2, aimed at investing in innovative ad tech startups, backed by Index's strategic insights. Topics include the evolution of Index Exchange, the shift towards sell-side innovations, and the impact of AI on advertising practices. Casale also touches on the potential for future IPOs and the importance of fostering capital-efficient, differentiated companies in the fast-paced ad tech landscape.

Andrew Casale, CEO of Index Exchange, recently took the stand in the groundbreaking antitrust trial against Google, accompanied by Allison Schiff, a courtroom reporter for AdExchanger. They dissect the trial's implications for the ad tech landscape and highlight Google's 'LastLook' practices that may distort competition. Expect insights on the courtroom dynamics, the complexities of programmatic advertising, and the challenges faced by journalists covering the case. Casale reveals his experiences as a witness, diving into the intricate relationships and market definitions that define the digital advertising world.

Andrew Casale, CEO of Index Exchange, and Megan Pagliuca, Chief Product Officer at Omnicom Media Group, dive into the game-changing world of programmatic advertising in live sports. They discuss how to make sports content more addressable with real-time targeting on 'magic moments' and the importance of new standards like podding to prevent ad request spikes. The duo also explores faster sell-side decisioning, the potential for modular supply chains to reduce fees, and exciting AI advancements that enhance creative workflows.