Andrew Borenzweig

Founder of Beverly High Rye, a luxury American whiskey brand. Focused on creating a modern, elegant whiskey and securing placements in prestigious venues.

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Jan 20, 2025 • 33min

088 | Bringing Luxury to The American Whiskey Category | Andrew Borenzweig | The Beverly High Rye

Andrew Borenzweig, founder of Beverly High Rye, shares his journey of revolutionizing American whiskey with a modern, luxury twist. Inspired by Beverly Hills, he combines bold rye flavors with the smoothness of bourbon in elegant decanter-style bottles. He discusses his strategic focus on securing placements in prestigious venues like Nobu and Mastro’s, emphasizing brand authenticity and a California-centric rollout. Andrew also touches on potential international expansion and the significance of premium partnerships in enhancing brand visibility and guest experiences.