Andrew Borenzweig

Andrew Borenzweig, founder of Beverly High Rye, shares his journey of revolutionizing American whiskey with a modern, luxury twist. Inspired by Beverly Hills, he combines bold rye flavors with the smoothness of bourbon in elegant decanter-style bottles. He discusses his strategic focus on securing placements in prestigious venues like Nobu and Mastro’s, emphasizing brand authenticity and a California-centric rollout. Andrew also touches on potential international expansion and the significance of premium partnerships in enhancing brand visibility and guest experiences.