Andrew Berger

Andrew Berger, VP of Revenue at Capchase, shares his journey from cold calling to the nuanced world of outbound sales. He emphasizes the shift from high-volume approaches to focusing on quality and personalization. Lessons from his time at Square reveal the importance of using targeted tools and third-party data for effective outreach. Andrew explains the significance of structuring teams by buyer readiness and the value of rallying around a single clear metric for success. Trust-building with executives and adapting messaging strategies also take center stage.