Andrej Levin

Andrej Levin, a BCG Managing Director and Partner, shares insights on how large language models (LLMs) will revolutionize car buying. He discusses the challenge of finding unbiased product recommendations amidst sponsored content and how AI can empower consumers to make informed decisions. Levin highlights the importance of automakers maintaining accessible data for LLMs and warns legacy brands of their need to adapt to avoid losing customer loyalty. He also explores the potential of vehicle sensors for personalized recommendations and how AI is reshaping financing in the automotive industry.