Andreas Reiffen

Founder and CEO at Pentaleap. Delivers retail media ad tech with a focus on solving the relevancy problem in ad serving.

Best podcasts with Andreas Reiffen

Ranked by the Snipd community

Sep 10, 2025 • 55min

265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)

Join Melanie Zimmermann, General Manager of Retail Media at Criteo, and Andreas Reiffen, Founder and CEO at Pentaleap, as they dive into the dynamic world of retail media. They debate the impact of rising Retail Media Networks on brand-retailer interactions. The conversation highlights the shift from monolithic to modular ad tech solutions and the need for better tools that meet modern advertising demands. They also tackle the challenges of relevant ad serving and the future of auction-based strategies in this evolving landscape.

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