Andrea Ruttenberg
An associate principal at Applied Marketing Science, she has extensive experience in helping clients conduct customer research and make critical business decisions.
Best podcasts with Andrea Ruttenberg
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Feb 19, 2024 • 35min
477: Three-step VOC system – with Andrea Ruttenberg, PhD
Learn about the three-step VOC system for market research with Andrea Ruttenberg, PhD. Understand the importance of identifying customer needs through qualitative interviews and solving real problems for customers. Discover the value of transitioning from qualitative insights to quantitative surveys to uncover unique perspectives and unmet needs.
