Andréa Mallard

Andréa Mallard, Chief Marketing and Communications Officer at Pinterest, shares insights from her extensive background, including her past roles at Athleta and IDEO. She discusses the critical value of marketing beyond just bottom-funnel tactics and the emotional challenges CMOs face. Andréa emphasizes the importance of understanding customer motivations, utilizing predictive trend data, and building credibility with C-suite executives. She also highlights Pinterest's commitment to emotional well-being and long-term differentiation strategies.