Andrea Cordts

In this discussion, Andrea Cordts, an SEO Manager at PharmaCann, dives into the synergy between SEO professionals and developers, particularly in specialized sectors like cannabis. She highlights the unique challenges in communication, technical complexity, and prioritizing SEO goals alongside development needs. Andrea emphasizes the necessity of clear documentation and tailored education to bridge gaps between teams. Her insights reveal how effective collaboration can drive organic growth and optimize strategies, making the case for a harmonious partnership in achieving SEO success.

In this engaging discussion, Andrea Cordts, an SEO Manager at PharmaCann specializing in the cannabis industry, dives into unique SEO strategies tailored for this niche market. She highlights the significant challenges posed by strict marketing regulations and the importance of internal education about SEO. Andrea explains how traditional marketing is restricted, making organic traffic essential. She also showcases innovative solutions like shared domains for better user experience and emphasizes the necessity for compliance with diverse state regulations.