Jas Schembri-Stothart, co-founder of Luna, and Andre Parrott, founder of Untapped Solutions, share their unique strategies for reaching underserved audiences. Jas reveals her journey of engaging teenage girls through schools and viral TikTok content, emphasizing the importance of trust and youth-led design. Andre discusses how his personal experiences shaped Untapped, focusing on direct engagement with vulnerable populations and leveraging storytelling in B2B sales. Both exemplify how guerrilla tactics, like crashing a Taylor Swift concert, can drive impactful community outreach.
