Andie Wexler

Eric Ng, Executive Creative Director, and Andie Wexler, Senior Brand Strategist and Writer, discuss the challenges and implications of a name change for the successful travel company Scott's Cheap Flights. They explore the process of creating a new brand identity, including the involvement in research, naming, and verbal identity. The podcast also delves into trademark challenges, surprising name choices, and the influence of clients and teammates on the branding process.