Anat Rosenberg, Kristof Smeyers, and Astrid Van den Bossche discuss the fresh historiographies of capitalism offered by studies of enchantment and magical thinking. They explore economic enchantments through advertising and consumption, and discuss the dynamic relationship between individuals and structures, including the influence of legal frameworks and the role of influencers. They also examine enchantment in relation to capitalism, its role in shaping economic institutions and relationships, and the commodification of enchantment.
