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Anastasiia Ivannikov
CEO of Folderly and former sales leader at MacPaw, focused on email deliverability and helping sales and marketing teams recover inbox placement and pipeline lost to spam filters.
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Dec 19, 2025
• 31min
Google's AI Is Judging Your AI: The Email Deliverability Wake-Up Call Every Sales Team Is Missing
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Anastasiia Ivannikov, CEO of Folderly and former sales leader at MacPaw, sheds light on the crucial shift in email deliverability following Google's May 2024 switch to AI-based spam detection. She explains how up to one-third of emails now land in spam, discussing the mechanics of spintax and sending velocity to enhance inbox placement. Anastasiia emphasizes the need for human strategy alongside AI tools, advising sales teams to use AI as a thinking partner rather than a crutch, while also advocating for a resurgence of offline outreach methods.
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