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Ananya Raghavan
Sports trends analyst on the Google Trends team specializing in search-data analysis of fan interest and a Google partner focused on WNBA fan engagement.
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Sep 24, 2025
• 1h 5min
Tracking Fan Behavior Through Google Sports Trends Data
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Ananya Raghavan, a sports trends analyst at Google, discusses how search data reveals fan engagement trends, particularly in the WNBA, highlighting spikes tied to playoffs and players' cultural moments. Dave Dassey from Goldman Sachs elaborates on sports as an investable asset class, covering team financing and the rise of institutional capital. They delve into how analytics and modern strategies influence sports valuation, while also touching on new trends in monetization and fan engagement strategies.
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