Ana Marie Cox, a writer and journalist focused on sobriety, shares her insights on the cultural shift towards reduced alcohol consumption. She discusses the rising trend of 'Dry January' and the growing interest in sober curiosity, revealing how societal views on alcohol are changing. Cox reflects on her own journey as a recovering alcoholic and emphasizes the importance of finding alternative social activities. The conversation also touches on the commercialization of sobriety and the need for empathy in supporting those choosing a sober lifestyle.