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Amy Weisenbach
Chief marketing officer at The New York Times with a background at Unilever and Beam Suntory, known for leading the Times' brand and subscriber growth efforts including campaigns like 'The Truth Is Worth It.'
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Jan 7, 2026
• 1h
Every Touchpoint Tells a Story with The New York Times CMO Amy Weisenbach
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In this engaging conversation, Amy Weisenbach, CMO of The New York Times and former marketing exec at Unilever, shares her journey from traditional marketing to running campaigns that drive real engagement. She discusses the groundbreaking 'Truth Is Worth It' initiative, explaining how it earned the trust of journalists. Amy reveals her insights on merging brand love with performance marketing, navigating consumer preferences, and adapting to AI's influence on journalism. With anecdotes from her time at Unilever, she emphasizes the importance of asking bold questions in your career.
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