Amy Vartenuk

Creator and operator of Clevelandish, a personality-driven local newsletter for Cleveland focused on positive, community-first storytelling and creator-led growth strategies.

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Jan 9, 2026 • 47min

The Creator-Led Model for Local Newsletters

Amy Vartenuk, the creative force behind Clevelandish, shares her journey from home staging to running a vibrant local newsletter focused on community positivity. She discusses how her hybrid funding model supports independence while creating a unique editorial voice. Insights on engaging readers through polling and personalized storytelling illustrate her creator-led approach, which thrives in an AI era. Amy reveals effective strategies for subscriber growth and advertiser outreach, emphasizing sustainability and the importance of choosing the right partners for long-term success.

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