Amy Traugh

In this discussion, Amy Traugh, host of the Motivated CEO Podcast and author of The CEO Method, reveals key strategies for scaling service-based businesses. She emphasizes escaping the 'time-for-money' trap by prioritizing profit and creating systems for efficiency. Amy also shares insights on transitioning services, the importance of self-awareness in team dynamics, and the value of customer retention. With actionable tips, she encourages entrepreneurs to focus on their foundational offers and embrace a structured suite to thrive in their growth journey.