Amy Trask

Amy Trask, the former CEO of the Raiders and NFL analyst, discusses her groundbreaking journey in the male-dominated world of football. She emphasizes the importance of authenticity and hard work, recalling how a cold call led to her NFL career. Amy advocates for learning every facet of a business and encourages a collaborative approach to negotiation, focusing on what's important to all parties. Her book, "You Negotiate Like a Girl," challenges traditional stereotypes, highlighting that effective negotiation transcends gender.