Amy Shepley

Amy Shepley, President of Birkman and a third-generation family leader, discusses the vital role of perception in organizational dynamics. She introduces the Perception Paradox, emphasizing that differing viewpoints can lead to conflict but are essential for growth. Trust and respect vary among individuals, complicating team relationships. Amy advocates for embracing diverse perspectives to cover blind spots while building a successful enterprise, making the case for using tools like the Birkman Method to enhance collaboration and communication.