Amy Ruffeka, a lawyer navigating a traditional industry, joins the conversation to explore how to build trust through social media. They discuss the critical role of attention in marketing success and why brands should focus on authenticity over short-term sales. The duo dissect modern marketing strategies, emphasizing adaptability and engaging content creation. Ruffeka shares insights on transitioning from outdated methods and how lawyers can effectively leverage digital platforms to connect with potential clients using storytelling and genuine interactions.