Amy Frampton

Amy Frampton, a marketing professional with two decades at giants like Microsoft and HPE, delves into the art of storytelling that resonates with customers. She emphasizes the shift in B2B marketing towards authentic community connections, moving away from traditional sales tactics. The conversation explores the evolving landscape of organic marketing in response to search engine changes, the rise of AI in content creation, and the importance of genuine relationships in a hybrid work environment. Frampton also touches on simplifying healthcare access through innovative tech solutions.