Amy Foo

Amy Foo, CFO of Ignition, shares her journey from employee number one at Zendesk to steering global finance operations. She discusses her innovative pooled-seat pricing model that maximized revenue by aligning with customer needs. Amy emphasizes the importance of data-driven decision-making and tracking customer payment patterns for optimized pricing strategies. She also advocates for integrating AI into existing frameworks while recognizing its limitations. Her focus on psychological safety in teams and continuous forecasting highlights her unique approach to finance leadership.