Amrita Gurney

Amrita Gurney, a seasoned startup marketing leader and fractional CMO, shares her insights from her work with high-growth companies in Canada. She discusses the resurgence of offline ads like billboards in B2B marketing and the importance of bold creative choices. Amrita emphasizes how human-centered messaging can enhance brand recall, while also diving into budget strategies and measuring campaign success. Her approach blends emotional connection with marketing analytics, making offline channels a powerful tool for brand differentiation.