Amri Nelson-Bogel

Amri Nelson-Bogel, Vice President of YouTube Ads Marketing at Google, shares her insights on the dynamic world of advertising and creativity. She highlights how brands can effectively connect with audiences through cultural relevance and engaging storytelling. The discussion dives into the evolution of advertising strategies, the playful conspiracy linking Michael Cera to CeraVe, and the power of social marketing in campaigns like Dove's. Amri also emphasizes the importance of understanding consumer insights and encourages innovation in digital content.