Amjad Ahmad

Managing Partner and Emerging Markets Advisor at 500 Global with experience investing across emerging markets; provides global VC perspective on competition, unit economics and market entry dynamics.

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Nov 14, 2025 • 60min

VC React MENA E57: Jahez + noon against Keeta, Shgardi shuts down, DataCamp acquires UAE’s Optima

Amjad Ahmad, Managing Partner at 500 Global, and Hasan Haider, Founder of Plus VC, provide sharp insights into the MENA startup landscape. They discuss how Keeta's aggressive strategy is disrupting delivery services and the defensive alliance between Jahez and Noon amid fierce competition. The guests also touch on the implications of public market dynamics on startups, Shgardi's shutdown as a market casualty, and the importance of local growth capital in developing regional champions. Additionally, they analyze DataCamp's acquisition of Optima and the challenges facing the edtech sector.

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