Amisha Gandhi

Amisha Gandhi, SVP of Marketing at Tipalti, shares her expertise in B2B brand and demand generation. She discusses the importance of integrating brand purpose with demand strategies to drive marketing-led growth. Amisha also highlights the distinction between leads and opportunities, advocating for a cohesive brand message. Additionally, she reveals how hybrid events can maximize customer engagement, underscoring the need for effective communication and follow-up to boost renewals and upsells. Tune in for actionable insights and impressive results!