Americus Reed II

Joining the discussion are Amanda Mull, a Bloomberg columnist specializing in consumerism, Alex Ossola from The Wall Street Journal, and marketing expert Americus Reed II from Wharton. They dive into the significant impact of consumer boycotts, specifically Target's recent backlash over DEI rollbacks. The trio explores how consumer power shapes brand loyalty and influences corporate decisions. They also analyze the emotional connections consumers have with brands and the evolving expectations for corporate social responsibility in today's marketplace.