Ameet Khabra

Ameet Khabra, founder of HopSkip Media, joins to unveil five tools vital for improving conversion tracking as third-party cookies evolve. He explains consent mode and its importance for user privacy. Learn how enhanced conversions boost accuracy while respecting information security. Ameet bridges online and offline conversions, introduces server-side tracking benefits, and underscores the power of first-party data for personalized retargeting. A must-listen for marketers aiming to enhance their strategies!