Amber Williams

Amber Williams, Head of Revenue Operations at Passetto, joins as a new co-host, specializing in pipeline visibility. She reveals the dangers of relying on gut decisions in revenue strategies. The group discusses the 80-20 visibility problem, where teams only see a fraction of pipeline activity, and how this affects growth. They highlight the pitfalls of poor data architecture and the need for integrated customer journey insights. Amber emphasizes that AI won't fix bad data, and they share actionable steps for rebuilding revenue visibility.