Amber Smith

Heath Barnett, VP of Revenue at Mixmax, talks about enhancing sales effectiveness while Amber Smith and Karen Hor from ZoomInfo emphasize building strong client relationships. They delve into the power of multi-threading in sales, sharing strategies to engage multiple stakeholders and drive growth. The trio discusses the importance of personalized outreach to executives, the give-to-get approach in relationship building, and the necessity of thorough research before sales interactions. Their insights can help reps win bigger deals and shorten sales cycles.