Amanda Stockwell

Runs Stockwell Strategy, a user experience research and innovation strategy practice. She also teaches classes on LinkedIn Learning and for Duke's Design and Technology Innovation program.

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Jul 24, 2025 • 35min

Business-Savvy Research and Onion Layers of UX | Amanda Stockwell (Stockwell Strategy)

Amanda Stockwell runs Stockwell Strategy, specializing in user experience research and innovation. She discusses the concept of 'research onions,' emphasizing layers that go beyond core skills in UX. Amanda highlights the importance of aligning user research with business goals for actionable insights. She shares tips for solo researchers on effective collaboration and networking, advocating for authentic connections. The conversation lightens up with fascinating lobster facts, showcasing Amanda's love for fun amidst serious discussions.

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