Amanda McCrossin

Amanda McCrossin, a certified sommelier and social media guru, joins communications executive Kristen Reitzell to dive into the booming world of influencer marketing in the wine industry. They discuss how wineries can effectively partner with influencers to enhance visibility and sales. Key points include building authentic relationships, setting clear collaboration goals, and navigating social media regulations. Their insights provide a practical playbook for wineries looking to leverage social media platforms like TikTok and Instagram.