Amanda Forgione

CEO of Morrison, an Atlanta-based independent full-service agency with a family-rooted history in advertising; focuses on integrated strategy, talent recruitment for clients, and an elastic people-first agency model.

Best podcasts with Amanda Forgione

Ranked by the Snipd community

Dec 15, 2025 • 31min

#50: Amanda Forgione, CEO of Morrison

Amanda Forgione, CEO of Morrison, shares her insights from her 25-year journey in an independent agency with deep family roots in advertising. She discusses how AI disrupts traditional practices and the necessity of a flexible, people-first model in agency management. Amanda highlights the importance of senior access, cautious budgeting, and the value of creativity with limited resources. She emphasizes the enduring relevance of PR and the rise of female leadership, while contrasting the independence of agencies with larger corporate structures.

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