Amanda (Florez) Palmarchuk
Head of Strategy at Scrappy ABM, known as Chuk. Guides successful ABM programs across global brands.
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Aug 4, 2025 • 18min
Stop Asking for Meetings Too Soon: ABM Lessons That Actually Work | Ep. 192
Join Amanda (Florez) Palmarchuk, known as Chuk, the Head of Strategy at Scrappy ABM, as she shares her expertise in navigating Account-Based Marketing (ABM) strategies. Discover the power of segmentation and how to effectively target global markets. Chuk emphasizes the importance of aligning metrics with each stage of engagement, avoiding premature meeting requests, and repurposing content. She offers practical tips on choosing the right distribution channels and nurturing relationships to ensure your ABM initiatives thrive.
