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Amanda Dyson
Vice President, Head of Marketing at FourKites with 20 years' experience in B2B software and SaaS, specialising in go-to-market strategy, demand generation and account-based marketing.
Best podcasts with Amanda Dyson
Ranked by the Snipd community
Nov 6, 2025
• 41min
82. ABM: An Account-based Mindset
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Amanda Dyson, Vice President of Marketing at FourKites, shares her wealth of B2B software experience, focusing on account-based marketing (ABM). She discusses how to adopt an account-based mindset beyond traditional campaigns and strengthen sales and marketing alignment. Key strategies for identifying high-value accounts and measuring ABM success stand out, alongside the effective use of AI in marketing. Amanda emphasizes starting small to achieve quick wins, which can fuel further investment and growth.
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