Alyssa Rogers

Vice President of Rogers Heating & Cooling and co-owner with a track record scaling the family HVAC business from $600K to roughly $10M; shares experience growing a multi-trade company, community-focused grassroots marketing, and pursuing an ambitious $100M vision.

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Dec 16, 2025 • 1h 8min

From $600K to $10M in a Town of 10,000

Alyssa Rogers, Vice President of Rogers Heating & Cooling, shares her inspiring journey of scaling the family-run HVAC business from $600K to $10M in a small town. She discusses turning down a lucrative private equity offer to pursue an ambitious $100M vision. Alyssa reveals innovative grassroots marketing strategies, the importance of community connections, and the challenges of balancing a thriving business with personal sacrifices, including living above their office. This compelling conversation empowers small-town entrepreneurs to chase big dreams.

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