Alyssa Morris, author of the newsletter 'Romancing the Phone,' specializes in BookTok trends and the romance genre. She uncovers the vibrant world of BookTok, where creativity meets community, reshaping reading culture and marketing strategies. The discussion dives into the rise of influencer-led book clubs, the impact of social media on publishing dynamics, and the democratization of author fame. Morris also highlights how genres like romance are celebrated on these platforms, challenging societal stigma and fostering inclusivity in literature.