Alyssa Morris

Alyssa Morris, author of the newsletter 'Romancing the Phone,' specializes in BookTok trends and the romance genre. She uncovers the vibrant world of BookTok, where creativity meets community, reshaping reading culture and marketing strategies. The discussion dives into the rise of influencer-led book clubs, the impact of social media on publishing dynamics, and the democratization of author fame. Morris also highlights how genres like romance are celebrated on these platforms, challenging societal stigma and fostering inclusivity in literature.

Join literary agent Alyssa Morris, an expert on book culture and author of the Romancing the Phone substack, as she dives deep into the hottest trends in the publishing world. Discover how platforms like TikTok are reshaping reading culture and influencing genres. Alyssa discusses the rise of collector culture in books and how celebrity endorsements affect trends. She also explores modern marketing strategies, the visual appeal of romance covers, and the exciting intersection of fan fiction and mainstream publishing, all while sharing tips to boost your book club.