Alyssa Boyle

Chris Kane, CEO of Jounce Media, shares his expertise on the pressing transparency issues in CTV advertising. Alyssa Boyle and Anthony Vargas from AdExchanger join him to dissect the ongoing challenges advertisers face in accessing clear data. They highlight the frustrations around mislabeling in-stream video inventory and the need for ethical, standardized practices. The discussion navigates the complexities of video advertising formats and the responsibility of both buyers and publishers in achieving clarity and accountability in the ad tech landscape.