Alyssa Boger, EVP of Client Strategy, dives into the often-overlooked world of Generation X and their role in philanthropy. With Gen X poised to inherit $30 trillion, their unique stage in life influences their giving patterns. They prioritize immediate impact and community engagement. Alyssa also discusses Generation Alpha's early adoption of technology and their values, hinting at future fundraising strategies. She emphasizes the need for nonprofits to use personal, experience-driven methods to effectively connect with these emerging generations.
