Alyssa Ash

Alyssa Ash, co-owner of AOR, shares insights on leading the agency through a seamless ownership transition. She discusses the unique challenges faced while buying the agency during COVID and the importance of preserving company culture. The conversation highlights how they prepared for ownership and navigated financing options, opting for a five-year seller note. Alyssa also addresses the common experience of imposter syndrome for new owners, revealing how it can be a healthy part of the ownership journey.