Alyson O'Connor, a visual artist, shifted from custom wedding invites to wholesale products post-pandemic. She closed her retail store, embraced wholesale greeting cards, and closed her wedding arm. Alyson discusses her strategic pivot from high-end custom work to wholesale success, navigating challenges, and balancing work-life matters. The podcast explores the transition, family dynamics, redefining success, and the risks of venturing into new business territories.
