Alyson Hoag, Founder and CEO of Genuist Beauty, shares her impressive 30-year journey as a makeup artist and brow expert. She discusses the transformative power of brows, common mistakes, and her Balanced Brow Method. Alyson introduces innovative products, including the Roller Brow Serum, which promotes healthy growth. Tips on maintenance, personalized brow care routines, and the cultural differences in brow grooming add depth to the conversation, making it a must-listen for anyone looking to enhance their natural beauty.