Alyson Griffin

Alyson Griffin, Head of Marketing at State Farm, has an impressive background leading marketing at major tech giants like HP and Intel. In this conversation, she delves into the intriguing evolution of Jake from State Farm and how gaming fits into passion-driven marketing. Alyson highlights the importance of cultural relevance, discussing how State Farm harnesses moments like NFTs and celebrity events to capture attention. She also shares insights on the adoption of AI in marketing and recommends resources for those wanting to explore co-intelligence.